To create awareness for the launch of Soda Stream Play fuseproject was tasked with creating events at the London design fair and the Milan design fair aimed at both media and the public. In these Soda Lounges the visitors could both see and touch the new devices, as well as enjoy cocktails made from Soda Stream carbonated water and flavors.
At the Milan Soda Lounge the visitors also had the opportunity to create a device, using parts in different colors, which is not offered in retail locations. For this purpose, an iPad app was created by fuseproject – so that visitors could design their ideal Soda Stream Play with ease.
Together with my art director, I made cocktail menus, event packaging, invitations to press and public, as well as interior graphics for the event. These included posters, signs and text and images that was printed on the surfaces of the custom made furniture, designed by our industrial design team.
The event spurred a lot of positive attention for the new device and the brand and allowed the press and public to get a first hand experience of Soda Stream Play.