UP24 is the second activity wristband, in the UP series, from Jawbone. fuseproject has always worked closely with Jawbone and has designed almost all of their products. Similarly to other Jawbone products, the most distinguishing features of UP24 are color, texture and material – creating a strong identity and presence for the brand.
During my time at fuseproject, I have been involved with several Jawbone products – but probably most heavily with the UP24. Apart from developing the logo I worked on the packaging and user guide, doing layout, selecting materials, creating prototypes and communicating directly with Jawbone and factories.
I also had the experience of attending photo shoots for the product and selecting images to be used on packaging and promotional material.