PROJECT: SodaStream bubble lounge
CLIENT: sodastream
I WORKED ON:
event design, visual design
TIMELINE:
March – April 2014
LOCATION:
milan
Fuseproject was asked by SodaStream to create an event at the Milan Design Fair, aimed at both media and the public, to promote the launch of their new SodaStream Play product.
Challenge
We designed the “Soda Lounge”, where visitors could both see and touch the new SodaSteam device, as well as enjoy cocktails made from SodaStream carbonated water and flavors.
Visitors also had the opportunity to create their own SodaStream product, using parts of different colors, which is not offered in retail locations. For this purpose, we created an iPad app – so that visitors could design their ideal SodaStream Play with ease.
My Role
I designed touch points, including cocktail menus, custom prints for bottles and cups, packaging and invitation designs. Once a location was selected, I collaborated with the industrial design team on the layout of the space. We custom designed the wood furniture (benches, counters, etc.) specifically for the event and I created the graphics that were applied to them.
Outcome
The event spurred a lot of positive attention for the new product and the brand, and allowed the press and public to get a first hand experience of SodaStream Play.
